brand.vevo.comVevo - Brand Guidelines

Overview Resources Logo Overview Clearspace Brand Architecture Scalability Color Options Misuse Placement Clarity Logo as Type Icons Application Color Rationale Core Palette Secondary Tones Genre Specific Content Specific Tone Of Voice Overview Values That Flex Writing Tactics References Logistics Copy Checklist Copy Examples Application Typography Overview Character Set Weights Setting Type Type Hierarchy Type On Image Application Layout Overview Grid Setup Margins Type-Led Single Image Multiple Images Graphic Blocks Infographics Motion Mode Color Typography Pacing Lower Third General Guidelines Procedure Pattern Overview Construction Layout Pattern Generator Pattern With Type Application Photography Overview Placement Image Quality Applying Photography Application Login Overview As music video evolves, so do we. After over a decade in the industry, it was time to push Vevo outside of the box and into the world, to be more than an iconic logo at the bottom of your favorite music video. In our passionate pursuit to connect artists with fans, we introduce a fresh brand identity and modular design system that amplifies our role as the world’s leading music video network. The World’s Leading Music Video Network As music video evolves, so do we. After over a decade in the industry, it was time to push Vevo outside of the box and into the world, to be more than an iconic logo at the bottom of your favorite music video. In our passionate pursuit to connect artists with fans, we introduce a fresh brand identity and modular design system that amplifies our role as the world’s leading music video network....